Industry News

  1. Getting Your Body Ready for the Golf Course

    Getting Your Body Ready for the Golf Course
    You have been waiting for this all year, and it’s FINALLY time.  Golf season is here! You have prepared by cleaning your golf shoes, wiping down your clubs, and restocking your bag with a fresh supply of balls.  You’ve gathered a few pals and are ready to OWN your tee time.  However, have you made sure your body is primed and ready golf season?  If you haven’t given thought to preparing your back, knees, and arms for handling your power swing, now’s the time. Over 80% of professional golfers and 60% amateur golfers sustain an injury at one point in their career (bruised egos aside).  Here’s the kicker: these injuries caused wanna-be-players to be out of commission for an average of 5 weeks.  Yikes – that’s a huge chunk of golf season to be kept off the green. Luckily for you, there are a few things you can do to help prepare your body for golf season, lower your risk for injury, and enjoy as much time as possible on the course.
    1. Make an appointment at Elements Massage® now, and then schedule a few more sessions throughout the summer. If you haven’t put massage on your short list of things to do before golfing, you definitely should. One study found that of golfers who sustained an injury while golfing, over a third reported a hurt lower back, and another third reported a hurt elbow.  Getting regular massages can increase the range of motion and improve the flexibility of your muscles. Massage also promotes healthy circulation, which can improve the fluidity of your muscles. And, if you’ve got an injury from last year’s golf season, it’s especially important to get any residual knots and kinks worked out. When strained, muscles tend to bunch up to “protect” an injured area. Making sure your back and joints are in their best possible form before you hit the greens will lower your chances for injury.
    1. Prepare with planks.  In golf, you rely so much on core strength.  It’s the twisting and power from your core that can make or break your swing.  As long as your doctor agrees, we recommend training for golf season with front and side planks.  Aside from working the stomach, oblique, and back muscles of your core, planks also strengthen your glutes, quads and shoulders.   For a front plank, rest your body weight on your elbows and toes, each being shoulder-width apart.  Your body should be in a straight line, with no peaked or sagging bottom.  For a side plank, you’ll prop up on one elbow on your side, and rest your weight on the side of your foot and one elbow, your body again in a straight line.  Aim for a couple sessions of 30-second planks to start, and then build your time to holding each plank for a minute or more.
    1. Warm up and stretch.  Arrive 20 minutes early, and take a lap or two around the parking lot or neighborhood.  Add in a few minutes of swinging and circling your arms, and then stretch.  Make sure you stretch your back, neck, shoulders, and hamstrings.  Hold each stretch gently for a count of 10-15 seconds. Not only will limbering up lower your risk for game time injury, but it may give you an edge over your buddies.
      Via: Elements Massage®
    Read more »
  2. 70 Percent of Hospital Patients Willing to Pay for Massages!

    70 Percent of Hospital Patients Willing to Pay for Massages!
    A new study looked at the use of Complementary Alternative Medicine (CAM)—specifically, acupuncture, aromatherapy, art therapy, guided imagery, healthy food, humor therapy, massage therapy, music therapy, pet therapy, reiki and stress management—among U.S. hospital inpatients. The study of attitudes toward CAM therapies took place in the University of California, San Diego, Healthcare System, with 100 patients participating. Both male and female subjects were enrolled in the study, with ages ranging from 19 to 95. Most Helpful CAM Therapies “Inpatients were asked which CAM therapies they perceived as being potentially the most helpful, their willingness to pay for those therapies, and their perceived beliefs regarding the use of those therapies,” stated an article titled “Inpatients’ Preferences, Beliefs, and Stated Willingness to Pay for Complementary and Alternative Medicine Treatments,” published in January in The Journal of Alternative and Complementary Medicine. Results showed that hospital inpatients view healthy food (85 percent), massage therapy (82 percent) and humor therapy (70 percent) to be the most helpful. The therapies the patients said they are most willing to pay for, according to the article, are healthy food (71 percent), massage therapy (70 percent) and stress management (48 percent). When asked about the benefits they thought they would receive from CAM treatments and therapies, subjects identified relaxation (88 percent), increased well-being (86 percent) and increased overall satisfaction with their stay in the hospital (85 percent). “This study suggests that CAM services may be a beneficial addition to hospitals, as demonstrated by inpatients’ interest and stated willingness to pay for these services,” the authors noted. “These findings may help organizational leaders when making choices regarding the development of CAM services within hospitals, particularly since a significant percentage of inpatients reported that CAM services would increase their overall satisfaction with the hospitalization.” Source: Montross-Thomas, Lori P.; Meier, Emily A.; Reynolds-Norolahi, Kimberly; Raskin, Erin E.; Slater, Daniel; Mills, Paul J.; MacElhern, Lauray; and Kallenberg, Gene. The Journal of Alternative and Complementary Medicine. January 2017. doi:10.1089/acm.2016.0288. VIA: Karen Menehan is MASSAGE Magazine’s editor in chief.  
    Read more »
  3. Massages at work?? WOW!

    Massages at work?? WOW!
    Massages at work?? WOW! After launching the new service last month, Incorporate Massage is already operating under contract for three corporate spas with Fortune 500 organizations. And the company has plans to open two more within the next two months. "The fact that we work better when we feel better is well documented," says Incorporate Massage founder and CEO Amelia Wilcox. "So are the benefits of massage. We're finding that day spa services are very effective when it comes to lowering stress and increasing productivity." Geared towards larger corporations, Incorporate Massage's new onsite spa service brings the benefits of 60 to 90-minute full body massages, facials, and hot stone treatments directly to offices, complete with aromatherapy, and performed by licensed massage therapists and estheticians. According to Wilcox, the pricing structure for the new service, called Renewal Spa, is extremely cost effective, especially for companies used to bringing massage services onsite to help their employees remain productive. Each company only pays a small set-up fee, while employees easily pay for their own treatments. Plus, the service isn't a one-size-fits-all solution. Depending on the size of each site, spas can range from a single, basic room to a high-end full-service solution, and Incorporate Massage can match the company's budget and goals. "The corporate spa solution is a win-win for both employee and corporations. Companies are learning that the more solutions they can bring onsite for employees, the higher their employee retention rates are," says Wilcox. "This is much more than an office perk. We're saving people time and money, and we're helping companies create a better work environment." Bringing massage to offices in new, innovative ways, is nothing new to the Salt Lake City-based company. Incorporate Massage has grown exponentially every year since inception in 2010, and the company prides itself on taking a cutting-edge approach to office massage. Incorporate Massage's traditional 15-minute chair massages are performed by therapists who benefit from in-house training, education and benefits. Over the past 7 years the company has built an award-winning culture and nationally recognized services as it has expanded across the nation. About Incorporate Massage Formed in 2010, the company is dedicated to delivering long-term health to employees and financial benefits to organizations through a dedicated team of professional, licensed therapists. VIA: ©2016 PR Newswire & News Channel 10
    Read more »