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  1. Choosing the right table for you, your clients and your employees

    Choosing the proper table and accessories to buy can be a daunting task. There are so many choices, so many manufacturers, a multitude of table names, varied widths, specialized uses and colors. Whether I am on a trade show floor, speaking with a spa in their facility or on the phone, the same concerns seem to be global in the industry. How can I possibly make an informed choice with so many decisions to make? Always remember there are tables to fit any budget.

    An electric lift table allows therapists and estheticians to walk into any room and quickly adjust it for their height and style of work to ensure good ergonomics, essential for workplace safety and productivity. Lower height capability enables a petite technician to adjust the table to accommodate their size. The on-command height adjustments also allow customization of treatments based on client expectations and feedback during a session. A relaxation massage can become a cranio-sacral session or a deep tissue massage with ease. Similarly an esthetician can adjust the table during a facial as they perform different parts of the treatment. An electric lift table also allows each client to get on and off the table safely.

    The first step is to choose the right manufacturer, one with a solid reputation and experience in designing and building products for spas. One whose product engineering ensures longevity, ease of repair, ergonomics and client comfort will serve you best. The initial purchase price may be higher, but their success is proof of long term value and return on investment. Look for companies that have won awards in the market place and can provide references from other successful spas. Don't forget to look for the company's commitment to the environment. Do they offer FSC (Forest Stewardship Council) products, CFC free foams, non-vinyl upholstery fabrics? Is the table ETL or UL listed? Companies committed to doing their best most likely produce the greenest products: products that are designed to last.

    The best companies deliver on their brand promise. A company that has designed a high quality product typically is one where customer service is not a big cost to them and therefore the service level you receive will be high. The table will be designed to have parts easily replaced, easily serviced, with quick response. Otherwise, the cost of repair can run into big money, both in actual cost and in time lost.

    Flexibility and versatility are key in optimizing room use to insure profitability. Therefore, it makes sense that products designed to do a wide range of services are best, as long as they don't compromise on the core purpose. For this reason getting a table that has a salon or "flex" top ensures that the room can be used for many types of treatments. Wheels are also a good idea, allowing easy movement of the table within the room to accommodate facial or other equipment or to even move the table to another location. Warming drawers also provide additional flexibility depending on the service being done. Finally breast recess systems like ABC or Corforma LE as well as standard or upgraded foam systems enable you to provide the optimal client comfort. When the cost of real estate is taken into consideration, these ultra-flexible models allow spas to handle more treatments in a smaller footprint at a lower total cost.

    Last, but not least, is aesthetics. For a high-end spa where finishes cost a bundle and are key to your brand, it is important that the look of the equipment match your decor. Some companies go beyond just offering a selection of looks and finishes, and offer a level of customization that includes matching stains and even wood and trim elements. That being said, customizing should only be considered when you are sure that your idea will work and the manufacturer can effectively implement it. Be prepared to find out that your idea is either not cost effective or not really workable. Perhaps a combination of elements already offered by the company might meet your needs just as well.

    If at all possible, experiencing the product before purchase is the best, and these days that likely means attending a major trade show or finding an experienced and reliable dealer who has product available at a show room.

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  2. Getting Your Body Ready for the Golf Course

    Getting Your Body Ready for the Golf Course
    You have been waiting for this all year, and it’s FINALLY time.  Golf season is here! You have prepared by cleaning your golf shoes, wiping down your clubs, and restocking your bag with a fresh supply of balls.  You’ve gathered a few pals and are ready to OWN your tee time.  However, have you made sure your body is primed and ready golf season?  If you haven’t given thought to preparing your back, knees, and arms for handling your power swing, now’s the time. Over 80% of professional golfers and 60% amateur golfers sustain an injury at one point in their career (bruised egos aside).  Here’s the kicker: these injuries caused wanna-be-players to be out of commission for an average of 5 weeks.  Yikes – that’s a huge chunk of golf season to be kept off the green. Luckily for you, there are a few things you can do to help prepare your body for golf season, lower your risk for injury, and enjoy as much time as possible on the course.
    1. Make an appointment at Elements Massage® now, and then schedule a few more sessions throughout the summer. If you haven’t put massage on your short list of things to do before golfing, you definitely should. One study found that of golfers who sustained an injury while golfing, over a third reported a hurt lower back, and another third reported a hurt elbow.  Getting regular massages can increase the range of motion and improve the flexibility of your muscles. Massage also promotes healthy circulation, which can improve the fluidity of your muscles. And, if you’ve got an injury from last year’s golf season, it’s especially important to get any residual knots and kinks worked out. When strained, muscles tend to bunch up to “protect” an injured area. Making sure your back and joints are in their best possible form before you hit the greens will lower your chances for injury.
    1. Prepare with planks.  In golf, you rely so much on core strength.  It’s the twisting and power from your core that can make or break your swing.  As long as your doctor agrees, we recommend training for golf season with front and side planks.  Aside from working the stomach, oblique, and back muscles of your core, planks also strengthen your glutes, quads and shoulders.   For a front plank, rest your body weight on your elbows and toes, each being shoulder-width apart.  Your body should be in a straight line, with no peaked or sagging bottom.  For a side plank, you’ll prop up on one elbow on your side, and rest your weight on the side of your foot and one elbow, your body again in a straight line.  Aim for a couple sessions of 30-second planks to start, and then build your time to holding each plank for a minute or more.
    1. Warm up and stretch.  Arrive 20 minutes early, and take a lap or two around the parking lot or neighborhood.  Add in a few minutes of swinging and circling your arms, and then stretch.  Make sure you stretch your back, neck, shoulders, and hamstrings.  Hold each stretch gently for a count of 10-15 seconds. Not only will limbering up lower your risk for game time injury, but it may give you an edge over your buddies.
      Via: Elements Massage®
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  3. 70 Percent of Hospital Patients Willing to Pay for Massages!

    70 Percent of Hospital Patients Willing to Pay for Massages!
    A new study looked at the use of Complementary Alternative Medicine (CAM)—specifically, acupuncture, aromatherapy, art therapy, guided imagery, healthy food, humor therapy, massage therapy, music therapy, pet therapy, reiki and stress management—among U.S. hospital inpatients. The study of attitudes toward CAM therapies took place in the University of California, San Diego, Healthcare System, with 100 patients participating. Both male and female subjects were enrolled in the study, with ages ranging from 19 to 95. Most Helpful CAM Therapies “Inpatients were asked which CAM therapies they perceived as being potentially the most helpful, their willingness to pay for those therapies, and their perceived beliefs regarding the use of those therapies,” stated an article titled “Inpatients’ Preferences, Beliefs, and Stated Willingness to Pay for Complementary and Alternative Medicine Treatments,” published in January in The Journal of Alternative and Complementary Medicine. Results showed that hospital inpatients view healthy food (85 percent), massage therapy (82 percent) and humor therapy (70 percent) to be the most helpful. The therapies the patients said they are most willing to pay for, according to the article, are healthy food (71 percent), massage therapy (70 percent) and stress management (48 percent). When asked about the benefits they thought they would receive from CAM treatments and therapies, subjects identified relaxation (88 percent), increased well-being (86 percent) and increased overall satisfaction with their stay in the hospital (85 percent). “This study suggests that CAM services may be a beneficial addition to hospitals, as demonstrated by inpatients’ interest and stated willingness to pay for these services,” the authors noted. “These findings may help organizational leaders when making choices regarding the development of CAM services within hospitals, particularly since a significant percentage of inpatients reported that CAM services would increase their overall satisfaction with the hospitalization.” Source: Montross-Thomas, Lori P.; Meier, Emily A.; Reynolds-Norolahi, Kimberly; Raskin, Erin E.; Slater, Daniel; Mills, Paul J.; MacElhern, Lauray; and Kallenberg, Gene. The Journal of Alternative and Complementary Medicine. January 2017. doi:10.1089/acm.2016.0288. VIA: Karen Menehan is MASSAGE Magazine’s editor in chief.  
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  4. BWM - How To Setup an Account

    https://www.youtube.com/watch?v=yteOJMEVTZc
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  5. BWM - How To Check Out

    https://www.youtube.com/watch?v=GAwb7jcCsyw
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  6. BWM - How To Place an Order

    https://www.youtube.com/watch?v=n-NYTttJ1Ko
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  7. BWM - How To Find your Products

    https://www.youtube.com/watch?v=edeNvzwh8yY
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  8. BWM - How To Apply Promo Codes

    https://www.youtube.com/watch?v=tvfaZle0XYw&feature=youtu.be
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  9. Soothing Touch Fragrance Free Lite Massage Oil | Bodyworkmall

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  10. Soothing Touch Desert Blossom Massage Lotion | Bodyworkmall

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